Websites and web apps that turn visits into tracked leads.

We are a founder-led studio in Melbourne and Adelaide. We build websites and web apps for Australian clients, with GA4, Search Console and lead capture wired in from day one. Fixed prices. The two founders scope the work and write the code.

Book a free 30-minute reviewSee pricing →

30 minutes on video or phone. No obligation.

  • Builds from $5,500 AUD, fixed price
  • Month-to-month retainers
  • Melbourne & Adelaide

How a Luminara build works

Illustration of an order's journey: visitors arrive from search, paid ads, email and AI answers; the order placed on the storefront goes to your server, which sends it to GA4, the Meta Conversions API and Google Ads; the report shows revenue by channel.
How an order is tracked, from the channel that earned it to the report.

  1. 01Build

    We build the website or the web app.

    Custom websites, web apps and Shopify stores, including booking and enquiry flows. The two founders scope the work and write the code, so the person you brief is the person who ships it.

  2. 02Track

    Every lead carries its source.

    GA4, Tag Manager and Consent Mode are in the launch scope, with server-side events where the site needs them, so a form or an order is recorded with the channel it came from.

  3. 03Measure

    You can see which visits became leads.

    Search Console and a lead report show which pages and channels produced enquiries. We don't publish a result we can't tie to an event in your account.

Work

Work you can click through.

One client storefront and three products of our own, each with its scope and stack.

Sea Moss Vibes homepage on desktop
seamossvibes.com.au

Client build

Sea Moss Vibes

An Australian sea moss gel and wellness brand. We built the Shopify storefront, the subscription and bundle set-up, server-side GA4 and Meta Conversions API tracking, and the Klaviyo lifecycle flows. What we can show is the build and the tracking that shipped with it.

What we built
  • Custom Shopify Liquid storefront and product pages
  • Subscription and bundle set-up
  • Server-side GA4 and Meta Conversions API tracking
  • Klaviyo lifecycle and retention flows

Built with Shopify Liquid, GA4 (server-side), Meta Conversions API, Klaviyo.

Visit seamossvibes.com.au (opens in a new tab)

Screens captured from the live sites on 24 September 2026, except AquaZeroFit (captured before its move to new hosting).

Scope and stack for each build →Starting a new store or clinic site? See Launch Kits →

Your report shows clicks. Which channel paid for the order?

Meta says it drove the sale. Google says it drove the same sale. Your monthly report shows clicks, impressions and reach, and nobody can tell you which channel paid for itself.

Example order

An illustration, not client data

  • Meta AdsClaims the sale(credited)
  • Google AdsClaims the sale(credited)
  • EmailClaims the sale(credited)

1 order, 3 claims

Each tool sees its own click and takes the credit, so one sale shows up three times.

So we fix measurement first. Once a lead or an order is credited to the channel that earned it, a recommendation can name the conversion it is meant to move.

If we can't tie a change to a tracked lead or an order, we won't recommend it.

We set up analytics, Search Console and lead capture in one account structure, with server-side tracking underneath:

  1. Site or form
  2. GA4 (server-side)
  3. Search Console
  4. CRM or email
  5. one monthly lead report

Websites, search and lead follow-up, built to work together.

A lead-gen site, a web app or a store comes down to three jobs: the build, being found, and knowing which visits became leads. We build those together.

Swipe for all three.

  1. Build

    Websites, web apps and stores

    Custom sites and Shopify stores, with forms or checkout and tracking in the scope.

    What we deliver
    • Custom Shopify theme and Liquid development, or headless React/Next.js
    • Bundle builders, upsells and subscription set-ups (Recharge/Skio)
    • Fast mobile load times, measured against Core Web Vitals
    • Booking and consultation flows for clinics and wellness practitioners

  2. Be found

    Search Console and technical SEO

    Technical SEO and Search Console, plus the visibility checks we run in Luminara Suite, the software we build ourselves.

    What we deliver
    • Google and Bing SEO: technical fixes, site structure, internal linking
    • Product and collection page content written for how buyers actually search
    • Content structured to be quoted in Google AI Overviews, ChatGPT and Perplexity
    • Product, Organization and FAQ schema so search engines read your catalogue correctly

  3. Measure and follow up

    GA4, lead capture and follow-up

    GA4 events, form routing to CRM or email, and the follow-up flows the scope includes.

    What we deliver
    • GA4 events and, where the site needs them, server-side tagging
    • Lead forms routed to your CRM or email
    • Follow-up flows in the email tool you already use, when that is in the scope
    • A lead report from the events we set up, not a borrowed benchmark
Full scope and deliverables on the Services page →

Our commitments.

Swipe for all 6.

  • Every account is in your name

    Your store, ad accounts, analytics, email lists and code are set up in your name from day one. If we ever part ways, those accounts and their history stay with you.

  • Month-to-month retainers in AUD

    Retainers run month to month. Cancel any time with 30 days notice. Our fees are priced in AUD and billed separately from ad spend. Ad spend is paid to the ad platform from your own account, and we don't add a markup to it.

  • Health claims checked before launch

    We review ads and product pages we build against TGA advertising rules and Google and Meta health policies before they go live. This is our own pre-launch review; responsibility for product claims stays with your brand.

  • Churn reported monthly on retention work

    On retention retainers we report subscription churn and repeat-purchase rate monthly, and build the pause, skip and win-back flows that keep subscribers paying.

  • We set up Bing and Copilot too

    Microsoft Copilot answers from Bing's index, so our search work includes Bing Webmaster Tools, Microsoft Merchant Center and IndexNow.

  • Customer data kept in Australia where your tools allow it

    We host tracking, CRM and automation data on Australian servers wherever your tools allow it.

Tundji Williams-Fulwood and Kim Nguyen, co-founders of Luminara Digital
Tundji Williams-Fulwood & Kim Nguyen · Melbourne & Adelaide

From the founders

Two founders. You'll talk to both of us.

We're Tundji and Kim. We started Luminara Digital in Adelaide and now run it from Melbourne, where you can meet us face to face.

Tundji writes the code: websites, web apps, Shopify themes and tracking. Kim leads Search Console, lead follow-up and how the work is scoped.

It's the two of us. The people on your first call are the people who scope the work and build it. We also build and run our own products, Luminara Suite, AquaZeroFit and Clariora A+, and we built the Sea Moss Vibes store for a client.

Tundji and Kim

Co-founders, Luminara Digital

Call 03 8518 3089More about us →

Find out where your site is losing leads.

In a free 30-minute review we look at your site, GA4, Search Console and lead forms, then show you what we would fix first.

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